FYODOR GOLAN A/W14 IN PARTNERSHIP WITH THREE.

14/02/2014


First day at my first ever Fashion Week, wow. I'm currently in bed editing away at all the 1,890 picture's I took today. I was so amazed and overwhelmed by the Fyodor Golan show that it deserved it's own post. I will be uploading my London Fashion Week day 1 tomorrow for you. Also because of all the picture's I took I will be uploading them all when I get home on to my Facebook page. 
I was kindly invited along to the Fyodor Golan show by Three as part of their new campaign, if you like cats, you'll love it. #singitkitty I was gifted access to the show, a pretty cool jumper, along with some Fiji water and a Starbuck's gift card! (praise the lord!!!) Oh and did I mention our pretty cool ride in a Rickshaw around London to our shows! yes! I absolutely loved it, we got a few funny look's but it was amazing, also saved our feet as we're now knackered in bed. 
Anyway, let's talk about the amazing skirt you've probably already spotted! Nokia has partnered with exciting design duo, Fyodor Golan, for London Fashion Week, to create the world’s first interactive skirt made up of Nokia Lumia 1520 smartphones. The innovative skirt was designed by the Fashion Fringe winners and created by Kin and uses static pictures captured by the phone, or live feeds on the 80 screens that adorn it – allowing it to change around the wearer and their day. Images on the screens change colour as the skirt moves, creating a shimmer effect simulating the realistic tactile character of actual fabric. This is achieved through a purpose built app that utilises global positioning, to ensure the shimmer happens in line with the models movement. It is believed that this is the first time a skirt of this kind has been created. Annie Kearney, Nokia Brand Lab said: “This unique project is about exploring the possibilities of smart technology and fashion coming together, as well as supporting new talent to create something special using the beautifully designed Nokia Lumia 1520.” To build the skirt, Kin worked interactively with a combination of software such as Python and C#. Initial drawings were sketched along side Fyodor Golan. The sketches were then developed using engineering tools and rapid prototyping tools such as 3D printing and laser cutting to evolve the initial design. Of their new collection and working with Nokia, Fyodor said: “This A/W 14 season we toyed with tradition against technology. We believe that you can create almost anything that isn’t influenced by gravity. The colour changes as the skirt moves and the idea of making the screens react to the word around it via photographs and video is something that we do not think has been done before.” Speaking of their experience creating this skirt, Matt Wade from Kin said: “This is exciting new territory that pushes the boundaries of what is possible in fashion, designing and programming.”
 Nokia have a long history of working within fashion, bringing David Bailey and Bruce Weber together to shoot together for the first time in history using the 41 megapixel Nokia Lumia 1020. Smartphones play an increasingly integral role within fashion, and more specifically on the font row of global fashion week shows, with designs online before they hit the end of the runway. The leading functionality, design and imaging capabilities of the Nokia Lumia 1020 and Lumia 1520 make them the perfect tool for the fashion world.
 The show was amazing, the collection was beautiful and I could not of been happier that the Fyodor Golan AW14 was my first show. 

(This post was not sponsored, however I was gifted with products and entry for advertisement for the new campaign) 


7 comments:

  1. Sounds like you're having an amazing time, fab review so far xxx

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  2. What amazing pictures! Looks like you had a good time. Wish I was there!!
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  3. Looks like you've had an amazing time so far! I saw Hayley's video when you were in the rickshaw too - what a fab experience!
    Enjoy the rest of LFW x

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  5. You took some really lovely shots of that skirt, it must have been so heavy though!! Poor girl is probably 3 inches short now.

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  6. Amazing clicks and all the outfits look super.

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